Your privacy is important to Fresenius Medical Care UK Ltd (“we”). The protection of your privacy in the processing of your personal data is an important concern to which we pay special attention during our business processes.
Personal data is data that identifies you as an individual or relates to an identifiable individual. We collect personal data in various ways, including through registrations, applications, surveys, contact forms, in connection with your inquiries and automatically when you browse our site.
We may request basic personal data when you use a site. Personal data that we may request could include your name, preferred language, contact details (such as postal address, telephone numbers or e-mail address), interests and, for healthcare professionals, information about specialty and affiliation.
We may combine the personal data you submit with other information we have collected from you, whether on or offline. We may also combine it with information we receive about you from the following other sources such as publicly accessible databases, social media platforms and other third parties.
You will be informed what personal data is required and what personal data is optional. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to for us to provide requested services, we may not be able to provide you those services.
Sensitive personal data
Unless we specifically request or invite it, we ask that you do not send us, and you not disclose, any sensitive personal data as defined by applicable law (e.g. social security number; credit card number; passport number; information related to racial or ethnic origin, political opinions, religion or philosophical beliefs, health, sex life or sexual orientation, criminal background, or trade union membership or biometric or genetic data for the purpose of uniquely identifying an individual) on or through the site or otherwise to us.
Use by minors
The site is not directed to individuals under the age of 16, and we request that these individuals do not provide personal data through the site. If your child has submitted personal data and you would like to request that such personal data be removed, please contact us as explained below under "Contacting ss".
Passive information collection and use
Passive information collection (that is, collecting information without the visitor actively providing it) usually occurs while a visitor navigates the site.
Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to our site. Cookies help us learn which areas of the site are useful and which areas need improvement.
A "cookie" is a bit of information that a Web site sends to your web browser that helps the site remember information about you and your preferences.
Session cookies are temporary bits of information that are used to improve navigation, block visitors from providing information where inappropriate (the site “remembers” previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes), and collect aggregate statistical information on the site. They are erased once you exit your web browser or otherwise turn off your computer.
"Persistent" cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as passwords), helping to determine what areas of the web site visitors find most valuable and customising the web site based on your preferences on an ongoing basis. Persistent cookies placed by this site on your computer may hold personal data, but only if you have registered or have otherwise consented to the retention of personal data you have provided at the site. Otherwise, our site’s server only knows that an unidentified visitor with your cookie has returned to the site.
We and our service providers may also automatically collect and use information in the following ways:
Through your browser: certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, and internet browser type and version. We may collect similar information, such as your device type and identifier, if you access the site through a mobile device. We use this information to ensure that the site functions properly.
IP address: your IP address is identified and logged automatically in our server log files whenever a user visits the site, along with the time of the visit and the pages visited. We use partially-masked IP addresses for purposes such as calculating site usage levels, diagnosing server problems and administering the site. We may also derive your approximate location from your partially-masked IP address (two-byte anonymisation).
Device information: we may collect information from the device (device type, operating system, screen resolution, language, country you are located in and web browser type) you used during your visit.
How we use your personal data
We use and disclose personal data you provide to us as described to you at the point of collection and notably to:
Provide site functionality and fulfil your requests when we have a contractual relationship or a legitimate interest. This includes:
- To provide customer service to you
- To respond to your inquiries and fulfil your requests and complete your transactions.
- To send administrative information to you, such as changes to our terms, conditions and policies, as well as marketing communications that we believe may be of interest to you.
- To facilitate social sharing functionality.
Provide personalised services when we have your consent or a legitimate interest in providing you with information of interest to you. This includes:
- To better understand you and personalise our interactions with you.
- To analyse or predict our users’ preferences in order to identify aggregated trend reports on how our sites are used.
- To analyse or predict your preferences in order to improve our interactions with you, i.e. to deliver you the content, products and offers (via our site, e-mails or digital tools) that we believe will be relevant to your professional interests.
Engage with you as a Healthcare Provider (HCP) when we have a contractual relationship or a legitimate interest. This includes:
- Verifying your eligibility to access certain products, services and data that may be provided only to certain licensed HCPs.
- Interacting with you based on your professional expertise and opinion by digital or other means.
- Involving you in programmes/panels of HCPs.
- Involving you in the context of surveys relating to our products or services or those of a Fresenius Medical Care affiliate or business partner
- Collaborating with you on medical events, publications or advisory meetings.
- Seeking your views on products and services promoted by us or a Fresenius Medicare Affiliate or business partner for development and improvement purposes.
Allowing you to participate in special programmes, activities, events or promotions as part of our contractual relationship with you or where we have a legitimate interest.
Operating our business to comply with our legal obligations and to meet our legitimate interests in maintaining our business. This includes:
- Conducting data analysis and audits.
- Identifying usage trends in the use of our sites and analysing the effectiveness of our communications.
- Detecting, preventing and investigating fraud and including (cyber) security monitoring and prevention.
- Developing, enhancing, improving or modifying our products and services.
- Validating your ability to access or use certain products or services.
- Better understanding how our products and services impact you and those for whom you care.
- Tracking and responding to concerns, including engaging in regulatory monitoring and reporting obligations related to adverse events, product complaints and patient safety.
- Operating and expanding our business activities.
How we disclose your personal data
We also disclose information collected through the ite:
- To our third-party partners with whom we cooperate with which we collaborate regarding particular products or services;
- To our third-party service providers to provide services such as website/application hosting and moderating, data analysis, payment processing, order fulfilment, infrastructure provision, IT services, customer service, e-mail and direct mail delivery services, auditing and other services; and
- As permitted by applicable law, to a third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
In addition, we may use and disclose your information as we believe to be necessary or appropriate:
- To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others;
- To comply with applicable laws and our regulatory monitoring and reporting obligations (which may include laws outside your country of residence), to respond to requests from public and government authorities (which may include authorities outside your country of residence), to cooperate with law enforcement, or for other legal reasons;
- To enforce our terms and conditions.
We may also use and disclose your information in other ways after obtaining your consent to do so.
In addition, where allowed by applicable law, we may use and disclose information that is not in a personally identifiable form for any purpose. If we combine information that is not in personally identifiable form with information that is identifiable (such as combining your name with your geographical location), we will treat the combined information as personal data as long as it is combined.
Choices and access
Your choices regarding our use and disclosure of your personal data for marketing purposes
[INSTRUCTIONS: IF YOU SEND OUT ANY MARKETING MATERIAL OR ALLOW USER ACCOUNTS INDICATE HOW USERS CAN OPT-OUT]
If you no longer want to receive marketing communications from us (and you registered for a newsletter or other marketing material) you can unsubscribe by clicking on the unsubscribe link in each e-mail that you receive.
If you have a user account, you can update your preferences or delete your profile.
Alternatively, please contact us using the contact details below in the "Contact us" section of this page. In your request, please provide your name and the addresses where you no longer wish to be contacted. We will seek to comply with your request(s) as soon as reasonably practicable.
Your choices regarding our use of your personal data to send you reminders
[INSTRUCTIONS: IF YOU SEND REMINDERS, INDICATE HOW USERS CAN OPT-OUT]
If you no longer want to receive medical reminders from us going forward, you may opt out of receiving them by contacting us using the contact details below in the “Contact us” section of this page. In your request, please provide your name and e-mail address or phone number at which you receive the reminders.
Your choices regarding our sharing of your personal data with affiliates or third-party partners
[INSTRUCTIONS: IF YOU SHARE DATA WITH AFFILIATES/THIRD PARTIES, INDICATE HOW USERS CAN OPT-OUT]
If you would prefer that we do not share your personal Data going forward with our affiliates and/or third-party partners for their marketing purposes, you may opt-out of this sharing by contacting us using the contact details below in the “Contact us” section of this page. In your request, please state that we should no longer share your personal information with our affiliates and/or third-party partners for their marketing purposes and indicate your name and e-mail address.
How you can access, change, or delete your personal data
[INSTRUCTIONS: STATE HOW USERS CAN IN GENERAL ACCESS, CHANGE, DELETE THEIR DATA]
If you would like to review, correct, update, restrict or delete your personal data, or if you would like to request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent these rights are provided to you by applicable law), please contact us using the contact details below in the “Contact us” section of this page. We will respond to your request as soon as reasonably practicable and no later than one month after receipt. If circumstances cause any delay in our response, you will be promptly notified and provided a date for our response.
Cross border transfer
Your personal data may be stored and processed in any country where we have facilities or service providers, and by using our site or by providing consent to us (where required by law), your personal data may be transferred to countries outside of your country of residence, including to countries outside the European Economic Area (EEA), which may provide for different data protection rules than in your country.
Some EEA countries are recognised by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). For transfers from the EEA to countries not considered adequate by the European Commission, we are committed to ensuring that adequate measures are in place, including by ensuring that the recipient is either bound by EU Standard Contractual Clauses or an EU-approved code of conduct or certification to protect your personal data. You may obtain a copy of these measures by contacting us in accordance with the “Contact Us” section below.
We take appropriate measures to protect personal data that are consistent with applicable privacy and data security laws and regulations, including requiring service providers to use appropriate measures to protect the confidentiality and security of personal data.
We retain your personal data for as long as needed or permitted in light of the purpose(s) for which it was obtained and of applicable legal requirements. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you and provide the site to you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).
Third-party sites and services
Downloads and media files
Any downloadable documents, files or media made available on the site are provided at your own risk. While all precautions have been undertaken to ensure only genuine downloads are available, you are advised to verify their authenticity using third-party antivirus software or similar applications. We accept no responsibility for third-party downloads and downloads provided by external third-party websites and advise you to verify their authenticity using third-party antivirus software or similar applications.
Fresenius Medical Care UK Ltd
Nunn Brook Rd, Huthwaite,
Tel: +44 (0)1623 445100
You may also contact our data protection officer in case of any question using the following e-mail address:
Alternatively, send us a message using the contact form on this website.